One thought on “Are advertisers spending effectively according to media’s ability?

  1. Michiko,
    Straightforward, but effective graphs that really highlight the growth of mobile but not a proportional growth in its ad spending. The third graph is dramatic, though you need to tell us that this is 2012, correct? Also, a line graph isn’t appropriate to show this information. Line graphs connect continuous data points (like time), and your series are categorical (tv, online, radio, etc.). Switch to a bar graph so readers don’t make comparisons across categories, but within them (the red bar vs. the blue bar in each category).
    The text in this package is better than the Gender Gap story, though we still need a news angle and a better introduction. Remember to never use, “This chart shows…”

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